Big Machine’s Jake Basden Makes PRWeek’s ’40 Under 40’ List

Jake Basden

Kudos to BIG MACHINE LABEL GROUP SVP/Publicity and Corporate Communications JAKE BASDEN, who was the only record label public relations professional included in PRWEEK’s prestigious annual “40 Under 40” list. The list recognizes young professionals who are breaking ground with innovative campaigns. BASDEN is joined on the list by representatives from such brands as STOLI, STARBUCKS, PEPSICO, PAYPAL, FACEBOOK, SPOTIFY, HBO LATIN AMERICA, UNIVISION and more.

The write-up calls BASDEN a “natural mentor” who “enjoys and excels at helping new artists understand the world of communications and media, taking the time to educate them on ethics, policies and best practices.”

“I have been blessed to work with some of the most singular artists in the genre, as well as helping realize the unique vision SCOTT BORCHETTA has for this company,” said BASDEN. “SCOTT’s leadership, combined with the caliber of our artist roster, makes you want to do more and reach higher.”

BASDEN has been with BIG MACHINE since 2011, arriving from the NEW YORK office of PR firm EDELMAN, where he was a Media Relations Dir. in the sports and entertainment practice. 

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