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Beatport Gets Into Business With Loopmasters
August 2, 2019 at 1:40 AM (PT)
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Digital music store BEATPORT has sold its BEATPORT SOUNDS business to LOOPMASTERS, an online store for sound packs and plugins. BEATPORT will also make a strategic investment in LOOPMASTERS to help accelerate the production sounds business.
Over the next year, BEATPORT will integrate LOOPMASTERS’ product suite into its website so that BEATPORT’s DJ customers can easily browse and purchase music production tools -- alongside BEATPORT’s vast portfolio of expertly curated full-length tracks. Future developments will include an enhanced product offering for LOOPMASTERS’ sister company PLUGIN BOUTIQUE.+
"Our partnership with, and investment in, LOOPMASTERS illustrates BEATPORT's commitment to delivering the best products to our loyal customers and the global DJ/producer community," BEATPORT CEO ROBB MCDANIELS said. "LOOPMASTERS’ long history of delivering a world-class product and customer experience is going to be a valuable asset for BEATPORT’s more than 36 million annual visitors for many years to come."
“We are thrilled to integrate the LOOPMASTERS product suite into the BEATPORT site, enhance our sound library with their licensed sounds catalogue and gain access to the amazing artist and label relationships they have cultivated over the last 15 years," LOOPMASTERS Founder/CEO MATT PELLING said. "The combination of these two great companies will surely create an unparalleled product offering for emerging and established producers around the world.”

