Westwood One Analysis Of Share Of Ear Data Shows AM/FM Radio Dominant Ad-Supported Audio Medium Among Registered Voters

Analysis

A WESTWOOD ONE analysis of EDISON RESEARCH's latest SHARE OF EAR study of audio listening for second quarter 2019 shows that AM/FM radio is the leading ad-supported audio medium in terms of time spent listening for American registered voters, with 80% of all daily time spent with ad-supported audio going to broadcast radio, 11 times that for ad-supported PANDORA, 20 times that of ad-supported SPOTIFY, and 27 times that of ad-supported SIRIUSXM channels. The dominance cuts across party lines (Democrats 78%, Republicans 82%, Independents 79%).

WESTWOOD ONE Pres. SUZANNE GRIMES said, “To build name recognition, candidate perception, affinity, and voting intent, campaigns have to reach as many voters as possible. According to this new analysis, AM/FM radio has massive and powerful ad-supported audience shares among registered voters and key voter segments.”

Read more about the analysis in a post by PIERRE BOUVARD here.

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