Entravision Realigns Local Sales Efforts, Ups Eddie Melendez To Pres./Local Media Sales

Eddie Melendez

ENTRAVISION has realigned its local sales management and has upped EVP/WEST Region EDDIE MELENDEZ to Pres./Local Media Sales, overseeing the company's top tier markets including LOS ANGELES, SAN DIEGO, EL PASO, LAS VEGAS, SACRAMENTO, PHOENIX, MCALLEN, ORLANDO, TAMPA, and DENVER.

The company has also named JUAN NAVARRO as Regional VP/Local Media Sales for second tier markets including ALBUQUERQUE, RENO, MONTEREY, MIDLAND, HARTFORD, BOSTON, WASHINGTON, SANTA BARBARA, LAREDO, CORPUS CHRISTI, LUBBOCK, and PALM SPRINGS; CHRIS JORDAN as SVP/Sales for LAS VEGAS; and LAURA HERNANDEZ as SVP/Sales for MIDLAND-ODESSA.

"ENTRAVISION has a comprehensive offering of traditional and digital media assets, which provide a powerful omnichannel platform for advertisers to reach the growing U.S. Hispanic market," said Chief Revenue Officer KARL A. MEYER.  "With today's announcement we now have a single holistic sales structure that fully aligns with our integrated sales strategy approach.  This provides consistency for our team and our marketing partners which will improve productivity and enhance the service we provide to our advertising clients. EDDIE is a proven and inspirational leader with almost 30 years of experience and we are excited to have him driving our local sales efforts."

"I have been part of the ENTRAVISION family for almost 20 years and it's an honor to be leading our local sales efforts," said MELENDEZ. "We have an exceptional platform and talented associate team that allow us to offer advertisers a comprehensive marketing solution that truly reaches and engages consumers at different stages of the value chain. I believe we are well positioned to meet the needs of local advertisers both today and in the future and build long-term relationships."

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