IAB: U.S. First Quarter Digital Revenue Up 18% Year-to-Year To Record $28.4 Billion

Revenue Report

The INTERNET ADVERTISING BUREAU's first quarter Internet Advertising Revenue Report shows U.S. digital advertising revenues hitting a record high of $28.4 billion, an 18% year-to-year increase. The report, prepared by PwC US, is a survey of the largest companies in the digital media, projected to the full market.

“The continued growth of digital ad spend is a reflection of its ability to help brands and publishers reach consumers and build meaningful one-to-one relationships,” said IAB SVP, Research and Measurement SUE HOGAN. “Digital marketing offers brands the scale and reach they need to grow, while also providing the data they need to optimize campaigns for efficiencies. These first-party insights allow for significant connections with consumers and long-term value for both.”

“These historic Q1 figures are in keeping with digital’s ongoing rise,” said PwC US Partner DAVID SILVERMAN. “Its diverse platforms are attracting audiences to share, shop, listen, learn, and be entertained. Brand dollars are naturally following mainstream consumer consumption.”

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