PodcastOne Launches Hosting Platform, Free In Exchange For Barter Ads

Hosting Platform

PODCASTONE has launched its own podcast hosting platform, free to users with one qualification: The network will insert up to two minutes of advertising into the shows in exchange for the free hosting.

LAUNCHPAD DIGITAL MEDIA is touting its ability to offer full hosting for the barter arrangement and the "significant benefit" of exposure on the PODCASTONE network, with successful shows being offered the possibility of joining the network as an official partner for sales and production support. The program comes without commitments or subscriptions, leaves ownership of the content to the producer, includes analytics and distribution control, and allows for additional ads to be sold by the creators without sharing those revenues with PODCASTONE. The network is also allowing creators to select where within the podcast the barter ads will run.

CEO PETER MORRIS said, “Over the years, people have shared with us how hard it can be out there in the desert of independent podcasting: you have to pay to host and get your podcast heard; you get no help in discoverability; you’re scared to leave and stop paying your hosting platform because you might lose your subscribers; and it’s virtually impossible to get noticed by a major podcast network who can help you take your hard work to the next level. LAUNCHPAD was built with the independent podcaster in mind. We wanted to help solve these problems… for free.
 
“That said, the thing that makes LAUNCHPAD a game-changer for podcasters who want to grow their program to a point where it can generate meaningful revenue for them is, it’s the only hosting platform designed by a major network to discover new, rising stars. We will see which podcasts are performing well and offer them the opportunity to partner and grow with PODCASTONE, and provide them with all the resources the network offers, including production, talent booking, promotion, a dedicated sales team and more. As the leading ad-supported podcast network, we are embracing the over 700,000 podcasts out there, and are here to support the long-term growth of independent podcasters. LAUNCHPAD is everything a podcaster wants in a hosting platform, and we can’t wait to disrupt the current model.”

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