Radio Rally Point: WRAL (Mix 101.5)/Raleigh PD Michele Williams

Training DJ, Early

ALL ACCESS is very proud of our RADIO RALLY POINT feature and the terrific feedback we're getting from you each time this column runs. Curated by DMR/INTERACTIVE Pres. & COO ANDREW CURRAN, this bi-weekly look at what radio can do to make itself stronger is already paying dividends to the industry with solid ideas.

This week we chat with WRAL (MIC 101.5)/RALEIGH PD MICHELE WILLIAMS on the impact of a program called DJ U to involve a local kid on the air each THURSDAY night from 7-7:30P with night talent DOUG MILLER.

WILLIAMS told ALL ACCESS, "DJ U allows our staff to connect with listeners on a very real level." 

"We’ve had over 300 entries since we started the feature and it’s been heartwarming for everyone. The kids are so enthusiastic, and the parents are proud and thrilled to see and hear their child be a 'DJ' on the radio. 

“We try to seize on every opportunity to not just entertain, but connect and build loyalty with our listeners."

Get some boots on the ground knowledge!  Take five minutes, learn more to grow more, with RADIO RALLY POINT, right here.

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