Backyard Broadcasting Back With Nielsen, Signs Multi-Year Deal

Backyard's Back

Another former NIELSEN client has returned to the service with the announcement that BACKYARD BROADCASTING PA, LLC has inked a multi-year deal to use NIELSEN AUDIO measurement tools. BACKYARD's stations include Country WILQ, Classic Hits WBZD, Hot AC WLMY, Sports WWPA-A-W276BJ (ESPN RADIO 1340), and Rock WZXR-WCXR (99.3&103.7 WZXR)/WILLIAMSPORT, PA.

"It's good to be back, and we are excited to be working again with NIELSEN,” said BACKYARD Pres./CEO DAN FARR. “We are looking forward to using v data to help us achieve our income potential in national and regional dollars -- and the sales team is ecstatic about getting Tapscan back to help them plan the best radio strategy for their local clients."

“Goodbyes are never easy, but they do make the homecomings particularly sweet,” said v AUDIO Managing Dir. BRAD KELLY. “We are thrilled to welcome Backyard Broadcasting back into the NIELSEN AUDIO client family. Despite the accelerating pace of fragmentation we are seeing across all forms of media these days, the future of AM/FM radio and audio-based advertising platforms is looking remarkably bright.  We could not be more excited about rejoining forces with the team of marketing pros at BACKYARD to help WILLIAMSPORT, PA area advertisers build their businesses, move product off the shelf, and optimize their ad dollars."

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