IAB's NewFronts West Set For September

NewFronts West

The INTERACTIVE ADVERTISING BUREAU's second Digital Content NewFronts West event is set for SEPTEMBER 11-12 at NEUEHOUSE HOLLYWOOD in LOS ANGELES, with presentations scheduled from ART19, DIGITAS, FACEBOOK, FUSE MEDIA, JUKIN MEDIA, LIVEXLIVE, SOULPANCAKE, UNITY TECHNOLOGIES, and VEVO and research presentations from BBC NEWS and TUBULAR LABS. The event is aimed at agencies and clients looking to develop branded content on digital platforms including streaming and podcasting.

Sessions will include a live version of BLACKBIRD CEO ROSS MARTIN's "NO NEUTRAL" LINKEDIN interview series, with CHIPOTLE's TRESSIE LIEBERMAN and MATTEL's LISA KNIGHT; A look at a marketing campaign at CANNES from DIGITAS' SCOTT DONATON with JOHNSON & JOHNSON's SARAH COLAMARINO and UM WORLDWIDE's BRENDAN GAUL; and a startup showcase. The STREAMY AWARDS will also celebrate winners of the STREAMY Brand Awards at the event.

“HOLLYWOOD is known as the center of the entertainment world -- it’s a place that understands and values storytelling,” said IAB President PATRICK DOLAN. “This is why we are bringing the NewFronts back to L.A., connecting content creators and brands to explore how to tell stories that speak to the causes and issues that consumers care about in these polarizing times. Do marketers need to walk a fine line or dive into the deep end? We are excited to have leaders from CHIPOTLE, JOHNSON & JOHNSON, MATTEL, and other brands on stage to discuss and debate.”

“LOS ANGELES has long been an epicenter for entertainment and automotive, but it has been growing rapidly in other areas. These categories have very specific needs that differ from other markets,” said HORIZON MEDIA EVP/Digital-Managing Partner and NewFronts West Advisory Board member AUTUMN WHITE. “NewFronts West 2019 can help provide the L.A. digital space with fuel to continue growing and elevating as the market changes and expands.”

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