Libsyn Gets IAB Certification For Compliance With IAB v2.0

Compliant

LIBSYN has joined the list of podcast platforms certified by the INTERACTIVE ADVERTISING BUREAU as compliant with its podcast statistic standards. LIBSYN's metrics were certified by the IAB Tech Lab Compliance Program for compliance with the IAB Podcast Measurement Technical Guidelines v2.0.

“As the first ever commercial podcast hosting company and the largest by both downloads and number of active shows, we believe we had a responsibility to the industry to be officially certified by the IAB Tech Lab,” said LIBSYN President LAURIE SIMS. “We would like to thank the IAB Tech Lab auditors for their dedication to the guidelines and we are very proud of all the hard work our own technical team put in to make this possible.”

“While we had updated our statistical analytics in late 2017 to best match up with these guidelines, we felt it was important to be officially certified as compliant with the IAB V2 guidelines,” said VP/Podcaster Relations ROB WALCH. “As we enter the 2020 yearly advertising buying season, this official certification will give advertisers the reassurance and confidence in our numbers that they need to place orders with LIBSYN hosted podcasts.”

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