Art19 Targeted Podcast Sales Marketplace Passes 200-Podcast Mark

Expanding

Podcast platform ART19's targeted podcast sales marketplace has surpassed the 200-podcast mark, the company has announced. The ad sales operation, which launched in APRIL on an invitation-only basis and expanded the company's offerings beyond the initial hosting and dynamic ad insertion technology, includes publishers like HEADGUM, MACMILLAN, KAST MEDIA, THE PARAGON COLLECTIVE, and TECHMENE/RIDE HOME MEDIA.

"Our best-in-class deterministic targeting means that ad buyers can craft personalized messages on a listener-by-listener basis," said ART19 Chief Revenue Officer LEX FRIEDMAN. "We're bringing the smarts and effectiveness of digital advertising to podcasts."

"Our advertisers appreciate that targeting means every listener hearing their ad is pre-qualified," said COO KORRI KALESA. "And listeners appreciate hearing ads that consistently feel relevant to them."

"HEADGUM is pleased to be a launch partner in ART19's targeted marketplace," said HEADGUM Co-Founder MARTY MICHAEL. "Working with a company that loves podcasts and values listener happiness is really important to us, and no one understands how targeted ads can live alongside live reads better than ART19."

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