Triton Digital Podcast Metrics Earn IAB Tech Lab Approval

Endorsed Metrics

TRITON DIGITAL is among the first companies to secure the IAB Tech Lab Podcast Measurement Compliance verification, which provides credibility of their measurement solution, and makes them the only neutral third-party company to have a CMS/CDN agnostic solution. The verification extends to TRITON’s Ad Server, Tap, and its measurement of impressions, downloads and more. 

TRITON’s Podcast Metrics analyzes how, when and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title and more.  

“We are incredibly proud of this compliance verification and what it means for our business, and for the industry,” TRITON DIGITAL Pres./Market Development JOHN ROSSO said. “With our proven record for high quality online audio measurement, it reassures our clients and the industry that both Podcast Metrics and Tap are state-of-the-art, reliable solutions.”

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