How's Your Station/Brand's NPS (Net Promoter Score)?

What's Your NPS?

We've all taken surveys that ask: “On a scale of 0-10 where '10' means very likely and ‘0' means not likely at all, how likely is it you would recommend _________ to a friend, family member, or colleague?”

That's the Net Promoter Score question which was developed by BAIN & COMPANY in 2003 and is widely used.

JACOBS MEDIA has a really interesting read about NPS and its importance to your brand. There are some interesting by-format scores that are worth noting. Check it out, here!

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