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Edison Research's Megan Lazovick To Present New Audience Research At 2019 Radio Show
August 19, 2019 at 7:17 AM (PT)
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EDISON RESEARCH VP MEGAN LAZOVICK will present "The Secret to Longer TSL." a session at the NAB and RAB's 2019 RADIO SHOW in DALLAS on SEPTEMBER 26th. LAZOVICK's talk will focus on the task of attracting and retaining listeners and best practices to optimize advertising, with exclusive analysis of audio listening trends and content preferences, plus one-on-one interviews with young radio listeners.
“These interviews helped to inform a new national survey of radio listeners and quantify listener sentiments,” said LAZOVICK. “Our survey results have been eye-opening, and this presentation is something you won’t want to miss!”