Steve Goldstein's AM/FM/Podcast Column Looks At The History Of Content Marketing

Goldstein

Everybody's talking about content marketing and "branded content" podcasts, but the concept is nothing new, and AMPLIFI MEDIA's STEVE GOLDSTEIN has the receipts in his new AM-FM-PODCAST column at ALL ACCESS, setting forth the history of content that sells.

The post hits the highlights of content marketing over the years, from JOHN DEERE's magazine in the 1850s to the iconic MICHELIN Guide, the origin of soap operas, and on to podcasts, videos, and apps. And GOLDSTEIN offers some tips for content producers and clients creating marketing-related content.

Read the post here.

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