CBC/Radio-Canada To Use Triton Digital For Podcast Ad Server, Metrics

Inks With Triton

The CBC/RADIO-CANADA has signed up to use TRITON DIGITAL's Tap ad server for dynamic ad insertion and targeting for its podcasts and TRITON's Podcast Metrics platform for analytics.

"CBC/RADIO-CANADA is a leader in the podcast space both in terms of downloads and quality of podcasts, and we are excited to partner with Triton to offer dynamic ad insertion and targeted advertising solutions to our clients," said CBC/RADIO-CANADA MEDIA SOLUTIONS Dir., Media Sales HEATHER GORDON. "Advertisers in our award-winning podcast repertoire can count on us for a brand-safe environment that will reach a loyal and engaged audience."
 
“We are very proud to have been chosen to power CBC/RADIO-CANADA’s podcast monetization strategy,” said TRITON DIGITAL Pres., Market Development JOHN ROSSO. “We take great pride in paving the way for digital audio and podcast audience measurement in the global industry, and to have one of the world’s biggest podcast publishers put their faith in us speaks volumes to our credibility. We are really excited to be along for the ride on their journey to conquering new goals and exceeding their podcasting expectations.”

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