WMG Sets Licensing Deal With Audiomack

Partners

WARNER MUSIC GROUP (WMG) has entered into a licensing deal with music streaming and discovery service, AUDIOMACK. The two will work together on content concepts and explore ways to break emerging artists, connecting avid music fans and tastemakers with rising talent before they hit the mainstream.

Launched in 2012 by DAVE MACLI and DAVID PONTE, AUDIOMACK started out with a focus on the mixtape community, featuring music from hip-hop artists such as A BOOGIE WIT DA HOODIE, MIGOS, FETTY WAP, KEVIN GATES and CHANCE THE RAPPER. The service has grown to encompass exclusive releases across a variety of genres, including hip-hop/rap, R&B, Latin, electronic, Afrobeats, dancehall/reggae, and more. AUDIOMACK has achieved 210% year-over-year growth in daily active users over the last 12 months, and exists as a service that is completely free to independent artists, including the ability to upload an unlimited amount of music.

“It’s important that we take a principled but adventurous approach to empowering entrepreneurialism,” WMG VP/Digital Strategy & Business Development ALLAN COYE said. “We’re pleased to have found an innovative way to structure a commercial partnership with a discovery platform like AUDIOMACK. The service is a terrific addition to our ecosystem, opening up exciting avenues for our emerging artists to directly engage an active audience thirsting for new music. We’re very much looking forward to working with DAVID, DAVE, and the entire AUDIOMACK team.”

“We’re extremely excited to embark on this revolutionary deal with WMG,” AUDIOMACK CEO DAVE MACLI said. “WARNER has helped to break thousands of artists to a broad audience and our partnership with them will only foster the growth of their burgeoning talent by connecting them to AUDIOMACK’s eight million monthly users.”

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