National Opioid Action Coalition's #TalkToMe Campaign Includes Celebrity Vignettes On iHeartMedia Stations, Podcast

#TalkToMe

The NATIONAL OPIOID ACTION COALITION (NOAC), a partnership of FORS MARSH GROUP, iHEARTMEDIA, and WPP, has launched a hashtag campaign, #TalkToMe, to reduce the stigma of opioid addiction in order to encourage prevention, treatment, and recovery. The campaign is being timed for NATIONAL RECOVERY MONTH and includes a social media campaign; radio vignettes to air on iHEARTMEDIA stations throughout SEPTEMBER with NIKKI SIXX, MACKLEMORE, CAMILA CABELLO, DAN + SHAY, PAPA ROACH, THE BAND PERRY, JASON WAHLER, and WELLS ADAMS among the participants; an "activation toolkit" for use by individuals, advocacy groups and corporations; an iHEARTRADIO Original Podcast; and a panel at ADVERTISING WEEK on SEPTEMBER 24th, moderated by SIXX.

“As the opioid epidemic continues to grow, reaching deep into many of the communities iHEARTMEDIA serves, we are committed to using our diverse platforms and broad reach to elevate this issue -- generating real action by outlining simple things our listeners and advertisers can do to begin to eliminate the stigma around this disorder,” said iHEARTMEDIAVP Strategic Partnerships & Government Initiatives ALEX CAMERON. “As a founding member of NOAC, we believe that information, discussion and ultimately education will reduce generalized stigma, which will lead to more effective prevention, treatment and recovery efforts for people within these communities."

WPP Global Managing Director, Government and Public Sector Practice SEAN HOWARD said, “The scale of the opioid epidemic is alarming. With 130 people dying from opioid overdose every day in the U.S., every company is connected to this crisis through their customers, employees, and communities they serve. We have the opportunity to make a difference in this fight, and every brand has a role to play. #TalkToMe is an invitation for companies to step up and join the fight.”

U.S. CHAMBER FOUNDATION Pres. CAROLYN CAWLEY said, “Addressing a crisis of this magnitude requires everyone who has a stake to be part of the solution -- especially the business community. The people who are impacted by AMERICA’s opioid epidemic are our employees, our colleagues, and our peers. Initiatives like #TalkToMe are critical to reducing stigma and fighting this unprecedented public health crisis."

FORS MARSH GROUP CEO Dr. SEAN MARSH added, “It’s critical that we assess these kinds of efforts against what people tell us they might actually do. We find out through research what is efficacious and realistic. FMG’s work on #TalkToMe, as well as previous research we’ve conducted, indicates that on sensitive topics such as these, people will talk to friends and family members, but they need help knowing what to say, and how to say it.”

Other advisors, partners, and supporters include the GLOBAL RECOVERY INITIATIVES FOUNDATION and FACES AND VOICES OF RECOVERY.

« see more Net News