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Audioboom Picks Voxnest As Advertising Technology Partner
September 4, 2019 at 6:06 AM (PT)
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VOXNEST's advertising technology platform will be used by AUDIOBOOM under a new partnership between the companies.
"For the first time we have a system that's fast, scalable, cost-efficient, easy to operate, and fully adapted for both dynamic host endorsements and spot sales," said AUDIOBOOM Dir./Research LANCE PATERSON. "It also comes with a highly effective Yield Ops system to connect our inventory directly to major advertising partners, and a full suite of APIs that make expansion and development simplicity itself. Future plans include developing class-leading metrics systems and a number of other technical advances."
"Our goal is to create advertising technologies that allow businesses to capitalize on all their new and archived content and unsold ad spots with our easy programmatic exchange integrations," said VOXNEST President FRANCESCO BASCHIERI. "We're thrilled to put our knowledge to work alongside a company like AUDIOBOOM who are always up for innovating in the audio space."