Alex Tear Joins Pandora And SiriusXM As VP/Music Curation & Programming

Heading To SiriusXM, Pandora

ALL ACCESS has confirmed that effective today, ALEX TEAR has joined PANDORA and SIRIUSXM as VP/Music Curation & Programming. 

SIRIUSXM President/Chief Content Officer SCOTT GREENSTEIN noted, "TEAR will be responsible for partnering with the programming teams to further build PANDORA’s listener base and maximize music assets across both the PANDORA and SIRIUSXM platforms. More specifically, he will work closely with PANDORA’s music genre leaders on refining top curated stations and playlists, and further defining strategy and execution of mood and activity programming along with new artist development."

"ALEX is a nationally recognized radio programming leader, an advocate for new artists, and a pioneer in creative audio content. Prior to joining SIRIUSXM and PANDORA, ALEX was at iHEARTMEDIA where he served as SVPP and National Top 40 Brand Music Director for the past 13 years. He also led music and programming operations at ABC DISNEY for over a decade."

Commenting on his new post, TEAR told ALL ACCESS, "The creative drive and energy at SIRIUSXM | PANDORA is the exact prescription I’ve been searching for! I’m so grateful to SCOTT, ALEX and STEVE for giving me the opportunity to be a part of such an amazing, innovative and forward-thinking culture.

TEAR will be located at PANDORA’s New York office and will report directly to ALEX WHITE, VP/Content and Programming for PANDORA.

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