Zoe Soon Named VP For Mobile At IAB

Soon (Photo: LinkedIn)

The INTERACTIVE ADVERTISING BUREAU has named BUSINESS INSIDER GM of Apps and Email ZOE SOON as VP for Mobile. SOON will serve as head of the IAB Mobile Marketing Center of Excellence; she previously worked at FAIRFAX MEDIA, THE NEW YORK TIMES, and CONDÉ NAST.

“We’re at a very interesting time for mobile with the advent of 5G and its promise of increased speed and connectivity and decreased latency,” said SOON. “Mobile experiences will increasingly become more real-time and immersive, and consumer behaviors will evolve accordingly. The line between digital and physical will blur as AR and VR become more sophisticated and connected devices become truly mobile without consumers having to compromise on experience. As marketers, publishers, advertisers, and technology providers prepare to capitalize on this shift, I’m thrilled to be joining the team at IAB to help drive the conversation on how we navigate and thrive in this new digital landscape.”

“ZOE is energetic, experienced and highly skilled, making her the perfect person to lead our mobile efforts through a time of massive transformation,” said IAB CEO RANDALL ROTHENBERG. “Her combination of big-picture thinking and tenure of building products in technology-driven businesses will allow our members to not only understand the broad, industry-wide changes facing their businesses, but also develop actionable strategies that allow them to succeed.”

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