Beasley XP Launches Checkpoint XP On Campus College Esports Brand With Video Show, Podcast

New Division

BEASLEY MEDIA GROUP's Esports division BEASLEY XP is partnering with the UNIVERSITY OF NEVADA AT LAS VEGAS' HANK GREENSPUN SCHOOL OF JOURNALISM AND MEDIA STUDIES to launch CHECKPOINT XP ON CAMPUS, a brand extension targeted at college students.

The new operation, announced MONDAY (9/9) in LAS VEGAS, will produce content including a weekly video show and podcast and additional online content in a dedicated section of CHECKPOINTXP.COM. The podcast and video series, hosted by BEASLEY XP's NORRIS HOWARD and UNLV students DANIEL AGBUYA and JACOB BROTHERS with KEVIN KELLY as Managing Editor, launches THURSDAY (9/12) at 10p (ET) on TWITCH, YOUTUBE, RADIO.COM, and as a podcast on other platforms.
 
“The convergence of sports and entertainment has never been more real than with the esports academic curriculums, sports teams and arenas that are changing the face of BURGESS. “CHECKPOINT XP ON CAMPUS intends to capture this lifestyle-based competitive sport as it continues to gain popularity and become a more serious part of the university experience.”
 
“This innovative partnership with a collaborator the caliber of BEASLEY MEDIA GROUP presents unprecedented opportunities for our students and this institution,” said GREENSPUN SCHOOL Director KEVIN STOKER. “This project provides a place for those with a passion for the space to gain recognition on a national scale. We are excited that LAS VEGAS is a hub for eSports and now to become a hub for collegiate eSports coverage. This partnership appeals across every discipline offered at GREENSPUN; ranging from journalism to broadcasting, integrated marketing communications, and digital media. We’re looking forward to the future and where this convergence of interests and resources can lead over the next several years.”

« see more Net News