New JacoBlog Offers 40th Birthday Wishes To Sony Walkman, Ponders Radio's Role In Earbud Listening

The new Sony Walkman

The latest JACOBS MEDIA STRATEGIES blog, "Happy Birthday, Dear WALKMAN (Where's Your Radio)," starts off celebrating the 40th anniversary of SONY's WALKMAN (and its latest $400 iteration) then openly ponders the meaning behind the absence of a radio on the newest version of the device..

The post then wonders how broadcast radio fit in to today's earbud-listening generation, and whether indeed it has a place. 

FRED JACOBS asks, "Is radio no longer a viable medium for headphone listening, contrary to the way it might have been back in those early Walkman days?...Is listening to radio on headphones still a viable, marketable activity? Is there a difference in the types of audio that are most compatible with headphones versus speakers?  Or is audio audio? And is live radio 'headphone-worthy?'"

Click here to see the full report.

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