NuVoodoo Study Shows Continued Smart Speaker Growth, Webinar Next Week Explains It All

Smart Speaker Study

The two remaining sessions of NUVOODOO MEDIA SERVICES' FALL 2019 Contesting and Marketing Guide webinar series based on its new Ratings Prospects Study 14 will take place next TUESDAY (9/17) at 1p (ET) and WEDNESDAY (9/18) at 11a (ET). The study offers data on smart speaker growth, showing that 51% of respondents 14-54 across all PPM markets said they own at least one smart speaker, 8% more than in JANUARY; among those susceptible to becoming PPM panel participants, smart speaker penetration has reached two in three.

EVP/Research Insights LEIGH JACOBS said, “While there are lots of things you can use smart speakers to do, they’re called 'smart speakers' -- so lots of people use them to listen to things. Percentages are up for every category of things we’ve asked respondents about listening to via smart speakers. And now smart speaker technology is coming to the car.”

Pres./CEO CAROLYN GILBERT added, “With Alexa in the car, the barrier to selecting FM/AM vs. SPOTIFY vs. podcasts and/or audiobooks is gone. If you think of it, it’s usually an easy matter to get Alexa to play what you want. That dynamic presents radio with a real challenge or an incredible opportunity, depending upon what stations choose to do about it.“

VP/Product & Business Development PJ KLING said,“Echo Auto is not perfect, but after playing with it for a couple of weeks, it’s scarier for radio than I thought it would be… because it’s easier than I thought it would be.”

JACOBS and KLING will host the webinar; Register at nuvoodoo.com/webinars.

« see more Net News