Robert McCauley Named SVP/Integrated Marketing Solutions At Entravision/Palm Springs

McCauley (Photo: LinkedIn)

LOS ANGELES ANGELS Dir./Corporate Partnerships ROBERT MCCAULEY has joined ENTRAVISION as SVP/Integrated Marketing Solutions in PALM SPRINGS. MCCAULEY served as DOS at UNIVISION/LOS ANGELES before joining the ANGELS.

RVP/Local Media Sales JUAN NAVARRO said, "BOB has a distinguished sales track record in the media, sports and entertainment industries, as well as within the Hispanic market.  We’re excited to have him join the ENTRAVISION family in PALM SPRINGS, and look forward to his leadership and experience in driving visibility of ENTRAVISION’s traditional and digital capabilities in this growing market."

“My familiarity in the Spanish media space and the general market will allow me to jump in feet first and drive sales and market share for the PALM SPRINGS market. We are uniquely positioned in PALM SPRINGS with our NBC, UNIVISION, UNIMAS, MeTV, LA TRICOLOR and LA SUAVECITA television and radio stations and their corresponding digital assets.  In today’s constantly changing media landscape, this is an exciting opportunity and one that I will bring my experience and ideas to the table to help ENTRAVISION grow.”

ENTRAVISION's PALM SPRINGS cluster includes Regional Mexican KLOB (LA SUAVECITA 94.7) and Regional Mexican KPST-F (LA TRICOLOR 103.5) as well as NBC, MeTV, and MOVIES! affiliate KMIR-TV (NBC PALM SPRINGS), MY NETWORK TV affiliate KPSE-LD, UNIMAS, STADIUM, COMET, and CHARGE! affiliate KEVC-CD, and UNIVISION, ESCAPE, and LAFF affiliates KVER-CA-KVES-LD.

The company also announced that its former WASHINGTON, DC market SVP/Integrated Marketing Solutions ERIN VODEN has returned to the company in the same position after slightly more than a year at NBC TELEMUNDO. ENTRAVISION's WASHINGTON cluster does not include radio.

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