Sun Broadcast Group's Sun Latino Launches Sun Deportes

Sun Deportes

As SUN BROADCAST GROUP celebrates the eighth birthday of its HISPANIC network, SUN LATINO, the milestone is being marked by a fresh new look and the introduction of SUN DEPORTES. The  targeted 24/7 SPANISH language sports offering is already airing on over 385 affiliates nationwide with long-form shows, play-by-play, daily vignettes and commentary from hosts about a wide range of sporting events nationwide, including BELN SPORTS, CONTRAGOLPE RADIO, FUTBOL MEXICANO AL DIA and LIGA MX. 

In addition, SBG is restructuring SUN LATINO with new content and programming.

SBG COO JULIO APONTE commented, “With our 2020 lineup being finalized, we wanted to create a new dynamic for our HISPANIC offering and make it even more in line with changing market requirements. It’s important for our stations, advertisers and partners to get a comprehensive selection of shows and services that cover the HISPANIC demographics and provide relevant content. SUN LATINO and SUN DEPORTES will do just that, no matter if you are a sports or a music fan.”

Added SUN BROADCAST GROUP Pres./Founder JASON BAILEY, “SUN LATINO is a major part of the SBG family. The lineup keeps growing and now features almost 400 unique affiliates with a monthly audience of over 19 million monthly listeners. I’m so excited about our progress these last EIGHT years and even more excited to see SUN DEPORTES fly under its own brand.”

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