Key Networks Expands Leadership Team With Addition Of Jim Higgins as Pres./COO And Rich Baum As EVP/Ad Sales

Expands

Radio syndicator KEY NETWORKS has expanded its offerings to include network audio advertising sales to producers and service/program providers. Leading the team for KEY NETWORKS will be executive JIM HIGGINS, who joins the company as Pres./COO. KEY NETWORKS has also appointed ad sales veteran RICH BAUM as EVP/Advertising Sales. HIGGINS will be based in NEW YORK CITY and BAUM will be based in CHICAGO.

HIGGINS was previously Pres./COO for UNITED STATIONS RADIO NETWORKS for the last 15 years and EVP/GM for UNITED STATIONS RADIO NETWORKS for 21 years. BAUM formerly served as EVP/SALES at UNITED STATIONS RADIO NETWORKS for 13 years and was SVP at UNITED STATIONS RADIO NETWORKS for 11 years prior.

KEY NETWORKS, based in ORLANDO, FL and NEW YORK, NY, was launched last year by its affiliated company SUN & FUN MEDIA with the appointment of CRO DENNIS GREEN.

CEO ROB KOBLASZ said, “We are excited to now be a full-service network company for our existing as well as new clients, with the addition of advertising sales capabilities and an experienced and knowledgeable senior executive team, led by JIM HIGGINS as Pres./COO of KEY NETWORKS and RICH BAUM as EVP/Advertising Sales.” 

HIGGINS said, “I’m thrilled to be teaming up with a very entrepreneurial network group, including DENNIS, RICH and ROB to drive KEY NETWORKS forward. My strength is in delivering results for marketing partners while also building relationships that keep me engaged and involved in their business growth and development. Collectively, we intend to be a big part of Audio’s renaissance with renewed interest from a growing number of advertisers and brands who know that radio gets results. Stay tuned! ”

BAUM said, “I am very excited to join ROB, DENNIS, JIM and the whole KEY NETWORKS team as we look to build a best-in-class, full service Network Audio company. This collaboration could not happen at a better time as advertiser interest in strong audio platforms has seen a significant resurgence over the last few years.”

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