Matrix, vCreative Extend Potential With New Integration

Matrix, vCreative Integrate

The MATRIX ad sales platform completed a new API integration with vCREATIVE's,radio workflow software. The integration provides enhanced connectivity between MATRIX’s media-specific ad sales platform, MONARCH,, and vCREATIVE’s software, enabling users to extend their workflow capabilities. 

Ciommented vCREATIVE President JINNY LEDERER, “We are continually enhancing our system and solutions to not only improve our customers’ experience, but to be able to provide them with greater operational efficiencies and ROI,. Both MATRIX and vCREATIVE are committed to the best interest of our customers and I am happy that together we can deliver them a tangible solution that is field-proven to deliver results.” 

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The integration between MATRIX and vCREATIVE is currently available to their mutual customer base. Both companies will be exhibiting at the RADIO SHOW, SEPTENBER 24th-26th, in DALLAS (MATRIX, booth #2446 and vCREATIVE, booth #141).

Added MATRIX CEO MARK GORMAN,  “One of our core capabilities that we have continued to focus on is improving our customers’ ability to aggregate, access, and manage disparate first-and-third-party data sources in one screen, in their workflow. This new integration with vCREATIVE does just that, bridging the connectivity between our two systems and allowing users to access the data from both systems in one view.”

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