John Varvatos Unveils Badflower As Face of New Fall/Winter Campaign

Badflower In Style

JOHN VARVATOS has tapped BIG MACHINE/JOHN VARVATOS RECORDS’ rock band, BADFLOWER, as the face of the fall/winter 2019 JOHN VARVATOS STAR USA CAMPAIGN.

For the campaign, the L.A. group is decked out in "nonchalant" layers, rich textures like faux fur mixed with bold, relaxed vintage-inspired T's, plaids, camouflage and animal prints.  BADFLOWER was the first band to sign with VARVATOS’ self-titled label in conjunction with BIG MACHINE. 

BADFLOWER commented, “We had such a blast working on this shoot with JOHN and his crew. This was our first time getting involved with anything fashion related and JOHN was with us the whole time making it super fun and low pressure. He’s such a visionary in both the music and fashion scene and we’re privileged to be able to work so closely with him.”

The campaign was shot by photographer and director MARK SELIGER in N.Y.C.

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