Audioboom Signs Up For Nielsen Podcast Listener Buying Power Service

Nielsen's New Client

NIELSEN has signed AUDIOBOOM up for its Podcast Listener Buying Power Service. The service uses podcast titles gathered in its research to offer insights on podcast listening across 18 podcast genres, over 2,000 retail/plan-to-buy categories, and hundreds of advertisers. Data from the service is released twice a year.

“Our business is built around making podcasts accessible and profitable for podcasters and advertisers, and having insights available from NIELSEN’s Podcast Listener Buying Power Service will provide tremendous value for the advertisers and the talent that we work with,” said AUDIOBOOM COO STUART LAST. “We’re looking forward to utilizing the full potential of this data to allow our clients, advertisers, and agencies to maximize monetization opportunities.”

“As podcasts continue to grow in popularity, the industry is looking for tools that will help them correlate specific types of listeners with particular advertisers,” said NIELSEN AUDIO Managing Dir. BRAD KELLY. “We are delighted to welcome AUDIOBOOM to NIELSEN’s Podcast Listener Buying Power Service. We look forward to providing this industry powerhouse with insights that will accelerate their growth into the future.”

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