ARC Software Debuts ARConomics, An Industry First Affiliate Value Tool

New Platform

ARC SOFTWARE has launched ARConomics. It's a new industry first affiliate research tool developed by REATRO VENTURES. This new platform uses station performance data along with an afiiliated product’s inventory and daypart parameters to automatically update and track a station’s monetary value over an 18 month period. 

REATRO VENTURES Founder JASON BAILEY said, "ARConomics is the biggest leap in Affiliate Relations since the telephone! Now clients can see the real monetary value of a radio station based on the combined station activity and market performance. The team at REATRO really outdid themselves on this one!”

ARC allows users the ability to search every radio station in the country, access personnel information, coverage maps, generate/edit and sign digital contracts with affiliates, run barter and cash revenue analysis and keep track of performance and opportunities with a CRM designed specifically for radio. 

Clients include SUN BROADCAST GROUP, SUN & FUN MEDIA, KEY NETWORKS, the BOB & TOM RADIO NETWORK, COLBERT MEDIA GROUP, MEGATRAX and many others. ARConomics is available to all ARC users and can be found in the Affiliated Products section of the software.  

To set up a demo, or for more information, contact IAN STEEL at  or visit www.arcsoftware.us.

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