Matrix, WideOrbit Partner To Automate CRM Data Flow With New API Integrations

Matrix, WideOrbit Partner

MATRIX and WIDEORBIT unveiled a new, expanded partnership to automate connectivity between MATRIX’S media ad sales platform MONARCH and WIDEORBIT’S traffic and billing system, WO TRAFFIC. The new pairing, a culmination of enhanced processes and workflows along with added API integrations, is designed to increase throughput and visibility while improving operational efficiencies for digital, broadcast TV, cable, radio, publishing, and out-of-home companies.

WIDEORBIT Founder/CEO ERIC R. MATHEWSON commented, “Expanding our partnership with MATRIX is part of WIDEORBIT’s commitment to open standards and improving the process of buying and selling of media. Through the WIDEORBIT/MATRIX integration, users will gain immediate access to expanded information, and be able to capitalize on enhanced data with accelerated sales processes and optimized operational workflows.”

MATRIX SOLUTIONS CEO MARK GORMAN added “MATRIX works hard to provide our customers with an open, easy to use, value-added experience. I am thrilled with this enhancement and look forward to offering greater collaboration with WIDEORBIT to make the experience better for our clients.”

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