Pitbull And Boost Mobile Partner For A New Multiplatform Marketing Collaboration

Pitbull

GRAMMY winner PITBULL is teaming with BOOST MOBILE for a new campaign kicking off this fall. In addition to national radio, TV, and digital campaigns, PITBULL will appear in live events, in-store experiences and customer giveaways. 

BOOST MOBILE SVP/Sales & Marketing ANGELA RITTGERS said  "We love PITBULL’s signature phrase ’DALE!’ and how he tells people to ’go for it’ and get more out of life. This is a great parallel to our new campaign, where we say switching to BOOST gets you more. When BOOST MOBILE and PITBULL come together, people get more of what they want."

ARMANDO CHRISTIAN PEREZ (PITBULL) added, "I feel simplicity is the key to success. BOOST MOBILE makes it easy to stay connected. BOOST MOBILE also creates value for customers who can benefit from affordable wireless service."

This is the first partnership secured through 305 WORLDWIDE, the new full-service multicultural agency launched last month by HORIZON MEDIA in partnership with PITBULL.

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