Nielsen To Release Revised Spring 2019 For Biloxi, MS, Radio Market

Nielsen Adjusts Biloxi

NIELSEN will release a revised Spring 2019 BILOXI RADIO MARKET REPORT on MONDAY, SEPTEMBER 30th at 12n local market time. 

A series of call-letter and frequency changes involving WQBB, WXYK and WLGF that were reported during the Spring 2019 survey resulted in the miscrediting of certain diary entries for these stations, as well as the misreporting of previous survey trends for these stations. Revised estimates correct these discrepancies.

The recrediting of diary entries may also have resulted in minor changes to Spring 2019 estimates of WCPR, WGBL, WGCM, WLGF, WLVM, WMJY, WXYK-. Audience estimates for WQBB will not be reported as that station signed off-air during the survey period. Estimates for stations other than those listed above are unaffected.

Please note that Spring 2019 BILOXI audience estimates in TAPSCAN and PDADVANTAGE will be unavailable for access via NIELSEN AUDIO WEB applications from approximately 3p local market time on SUNDAY, SEPTEMBER 29th until release of the revised estimates on MONDAY, SEPTEMBER 30th at 12n local market time.

Please contact your NIELSEN CLIENT SOLUTIONS representative with any questions regarding this update

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