NHL And Green Day Rock The Rink With A Two-Year, Cross-Platform Partnership

Green Day Hits The Ice

THE NATIONAL HOCKEY LEAGUE  hits the ice in a two-year, cross-platform marketing and promotional partnership with five-time GRAMMY-winning rock band GREEN DAY.

To kick off the ice-punk collaboration, NHL fans will get a sneak peek of the yet-to-be released song called “Fire, Ready, Aim,” off the band’s forthcoming  album, “Father Of All... “ The new song will serve as the opening theme song for NBCSN’s WEDNESDAY NIGHT HOCKEY, debuting with the NEW JERSEY DEVILS vs. PHILADELPHIA FLYERS game on WEDNESDAY, OCTOBER 9th, at 7:30p (ET). In addition, “Fire, Ready, Aim” will be featured on NHL on NBC broadcasts throughout the 2019-20 season.  The band will also perform at the mid-season NHL ALL-STAR GAME.
 
NHL Chief Content Officer/EVP STEVE MAYER said, “GREEN DAY is the perfect band for the NHL. Their music fits so perfectly with the energy, speed and power that we witness on the ice each and every night. We are so excited to start this partnership with NBC SPORTS. It was so much fun to shoot and we think our fans will love it.”
  
GREEN DAY added, "This NHL season is hereby known as LOUD season...where the toughest athletes to ever lace up a pair of skates meet the baddest rock band on the planet. So turn up the volume on your TV sets, fire, ready, aim and enjoy the ride."
  
NBC SPORTS’ NHL Coordinating Producer JOHN MCGUINNESS also commented, “This high-energy open featuring rock icons GREEN DAY and many of the NHL’s biggest stars is the perfect way to begin the league’s showcase game every week.”  

A preview of the show open is available here.

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