Urban One And Dax Sign Exclusive Streaming Audio Partnership

New Deal With Urban One

DAX has signed a long-term partnership with URBAN ONE, becoming URBAN ONE's exclusive sales representative across general market network radio streaming and programmatic streaming advertisements.

"URBAN ONE's rich history and unique audience reach makes it a great fit," said DAX CEO MATT CUTAIR. "The advantages of terrestrial broadcast streaming over pure play is the diversification of the content. Content isn’t just limited to music playlists but includes live events, personality driven talk and news, allowing for brands to reach consumers in a much broader way." 

RADIO ONE/REACH MEDIA SVP/National & Network Sales JOSH RAHMANI added, “We always want to make sure our advertisers have the best and most effective means to reach our loyal and culturally impactful audience. This partnership immediately allows that to happen by opening up our broadcast streaming audio properties and its listeners to the wide array of advertisers already working with DAX.”

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