Jacobs Media: Music Repetition Is A Good Thing

Fred Jacobs

In his latest blog post, JACOBS MEDIA Pres. FRED JACOBS notes, "One of the biggest knocks on broadcast radio – once we get past 'too many commercials' – is music repetition. We see it in every Techsurvey, hear it in focus groups, and read about it in every 'radio sucks' article. So when I think about all the music research I've seen – and we're talking a lot of it – the least important data point outside of familiarity is burn/fatigue/tired of/play less.

"Radio programmers know this. In fact, the old Top 40 saw – 'Once they're complaining about repetition, it's time to move it to power' – is one of the first things you learn when you go to work in a music radio station's programming department. And it's why the most popular music channels on satellite radio and on streaming pureplays aren't the ones that play deep cuts.  It's the big hits that consumers come back to again and again."

Read the full post here.

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