Gerardo Martinez Named Chief Revenue Officer At Lazer Broadcasting

Martinez (Photo: LinkedIn)

LAZER BROADCASTING has upped its SACRAMENTO-MODESTO-MERCED GM GERARDO MARTINEZ to Chief Revenue Officer of the company. MARTINEZ previously served as a GM for several radio and TV companies, including ADELANTE MEDIA GROUP, TITAN, UNIVISION, iHEARTRADIO, CBS RADIO, and HEARST.

Pres./CEO ALFREDO PLASCENCIA said, “With GERARDO’s 20 years of extensive expertise in media and leadership and with knowledge of the company, we are confident he is the right candidate to grow revenue.”
 
MARTINEZ added, “It is an honor to ascend to the executive team of LAZER BROADCASTING CORPORATION. I am excited to lead the growth of this organization and inspire our team with innovative ideas that serve the Latino community.  We may not always be first in ratings, but we aspire to be #1 in the hearts and minds of our customers both listeners and advertising partners."

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