WRTB/Rockford Makes Lifetime Agreement With Morning Host Steve Summers

Steve Summers

MID-WEST FAMILY BROADCASTING Country WRTB (95.3 THE BULL)/ROCKFORD, IL has made a lifetime agreement with its morning show personality, STEVE SUMMERS. The deal includes terms to keep the radio veteran in his role until SUMMERS chooses to retire.

SUMMERS joined the station as PD/morning host in AUGUST of 2016 after a 23-year career handling those same duties at TOWNSQUARE's crosstown Country rival WXXQ (NET NEWS 5/4/2016).

“We got real lucky in the summer of 2016 when STEVE became a free agent and we were able to add him to our growing Country brand in the Stateline area,” said MID-WEST FAMILY GM for ROCKFORD, DEKALB and SPRINGFIELD, IL MIKE PATERSON. “STEVE made an immediate difference in our on-air product, community involvement, and most important[ly], results for our advertisers.”

“What an incredible feeling to be appreciated for your skills set and to be working for a company that appreciates you on the team,” SUMMERS added. “To be able to go on vacations and be assured of employment when you return, and to have the ability to control your own destiny and path is truly unique in any business. This opportunity is a testimonial to the commitment MID-WEST FAMILY has to ROCKFORD, to my family and me. I am honestly blessed.” 

Congratulate SUMMERS here.

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