Hey, Radio: What If No One 'Liked' You? Asks Jacobs Media

Who Likes You?

In his latest blog post, JACOBS MEDIA Pres. FRED JACOBS writes, "2011 seems like a long time ago. That was the year we hired LORI LEWIS as our social media strategist. At that time, broadcast radio was struggling to get its arms around social – first FACEBOOK, then TWITTER, followed by a torrent of smaller players. Often, station hosts and DJs were using their personal accounts to post and tweet. Others huddled in the corner of the air studio hoping no one would ask them to participate.

"Radio companies were also at wits end, trying to determine whether social media was a good thing for their stations.  I worked for a company that set its internal ISP to prohibit employees from even accessing social media. The CEO was convinced FACEBOOK and other networks were time-sucks serving to distract his employees. LORI's role was to help stations make sense out of social media, teach them the philosophy behind audience engagement and connection, and work with them to develop strategies behind their 'socializing'."

Read the full post here.

« see more Net News