AdsWIZZ Officially Launches PodScribe Contextual-Targeting Platform

Unveils PodScribe

AdsWIZZ has officially unveiled its new PodScribe platform that allows advertisers to target ad buys on podcasts using speech-to-text transcription for keyword, concept, topic, and interest identification. PodScribe, which has been in beta for the past year, is using COMSCORE's Activation targeting suite in a partnership between the companies.

“The podcast industry can only truly take off if ad buying is easy and accessible,” said AdsWIZZ CEO ALEXIS VAN DE WYER. “In order to fully scale, podcast advertising needs to evolve the way programmatic buyers look at digital audio as a whole. Solutions like PodScribe and our relationships with major podcast publishers all over the world will enable the industry to grow in a way that is safe for advertisers.

"Scale will come via dynamic ad-insertion and programmatic buying, even for host read ads, which can be intelligently served without compromising the listener’s experience or the content quality.”

“With more than 67 million Americans listening to podcasts on a monthly basis, the audio channel represents one of the fastest growth channels within advertising, and the industry has been asking for a solution that helps them keep up with that rapid expansion,” said COMSCORE GM/Activation RACHEL GANTZ. “We’re excited to partner with AdsWizz to deliver on this critical market need.”

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