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NBC News Partners With Wondery For Podcasts
October 16, 2019 at 11:47 AM (PT)
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AD WEEK is reporting that NBC NEWS is partnering with WONDERY for a slate of podcasts starting in 2020.
The multiyear deal, being announced at the IAB Podcast Upfront in NEW YORK TODAY (10/16), includes WONDERY also taking over advertising sales and marketing representation for the over 25 existing NBC NEWS podcasts, with NBCUNIVERSAL sales also able to include the podcasts in cross-platform campaigns. Under the deal, two or three series will begin to roll out early next year. NBC NEWS will also continue to develop podcasts in-house along with co-productions with WONDERY.
Upcoming podcasts from NBC NEWS include the presidential campaign chronicle "INTO AMERICA" and podcasts from "TODAY" and "DATELINE."

