IAB: U.S. First Half 2019 Digital Revenue Up 17% Year-to-Year To Record $57.9 Billion

Revenue Report

The latest IAB Internet Advertising Revenue Report shows spending on digital advertising in the U.S. reaching a record $57.9 billion for the first half of 2019, up 17% year-to-year and driven by video, audio, and mobile advertising increases (audio up 30% to $1.2 billion). However, the IAB is also warning of a possible negative impact on digital ad sales from the CALIFORNIA Consumer Privacy Act (CCPA) and other state data regulations.

“The uptick in revenues continues to be significant. IAB has joined forces with PRIVACY FOR AMERICA to advocate for national laws that will make it easier to protect consumer privacy, while continuing to fuel the digital economy,” said IAB CEO RANDALL ROTHENBERG. “Further, innovation will likely be stifled when companies are forced to redirect resources to comply with an unwieldy patchwork of state-by-state regulations.”

“Digital video growth has played a key role in giving 2019 the strongest opening six months in digital’s history,” said IAB SVP/Research and Analytics SUE HOGAN. “Increasingly, advertisers are turning to social video stories and connected TV to reach a growing audience of ‘cord-nevers’ -- a younger cohort who’ve never subscribed to cable television and cannot be reached via linear TV ads. Indicators show CTV and addressable TV are on the rise.

“Our latest report confirms that the digital advertising industry remains one of the strongest and most dynamic sectors of the U.S. economy. At nearly 17 percent growth from the prior half year, the digital advertising industry is still far outpacing all other ad supported mediums. However, the pace of growth is showing signs of slowing. As smartphone ownership nears saturation and social media matures, the industry is focused on new channels for growth such as connected TV, augmented reality, and the vast potential of 5G.”

« see more Net News