MWM Universe, Frolic Media Launch Romance-Centric Frolic Podcast Network

New Network

Entertainment firm MWM's MWM UNIVERSE division and romance novel brand FROLIC MEDIA have founded the FROLIC PODCAST NETWORK, launching with 13 shows.

“Storytelling is at MWM’s core, and we are eager to work with FROLIC MEDIA to super-serve this passionate and diverse audience,” said  MWM UNIVERSE EVP of Operations MORGAN KRUGER and EVP of Creative DIANA WILLIAMS in a press release. “Partnering with FROLIC will enable us to engage fans at a moment when the romance industry is at an inflection point.”

“Romance is truly universal. It generates over $1 billion in the U.S. and is a major driver in pop culture. The podcast network brings together incredibly talented voices and diverse points of view who share a passion for a great love story," said FROLIC MEDIA Co-Founder LISA BERGER.

BERGER's partner SARAH PENNA added,  “Partnering with MWM UNIVERSE allows us to scale quickly and build a premier network of talent in the genre. We’re thrilled to be working with them.”

Shows to be distributed under the FROLIC PODCAST NETWORK banner include SARAH WENDELL's "SMART PODCAST, TRASHY BOOKS"; romantic comedy film podcast "THE CUTAWAYS"; "MY IMAGINARY FRIENDS WITH L PENELOPE"; ERIN LEAFE and CLAYTON GUMBER's "LEARNING THE TROPES"; "JEFF & WILL'S BIG GAY FICTION PODCAST"; BECKY FELDMAN's "TOO STUPID TO LIVE"; "TOP TO BOTM"; "SHELF LOVE"; "WHOA!MANCE"; "NOT YOUR MOM'S ROMANCE BOOK CLUB"; and WILLOW ASTER's "LIVING IN THE PAGES."

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