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Entercom Inks Deal For Accuweather Forecasts On Station Web Pages
October 25, 2019 at 7:41 AM (PT)
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ENTERCOM has inked a deal to integrate ACCUWEATHER weather content on all ENTERCOM radio stations' pages on RADIO.COM. The stations will offer ACCUWEATHER's hyperlocal forecasts using widgets embedded in their pages.
“This new integration adds real value for our users and we are pleased to team up with ACCUWEATHER, the leaders in the weather information space, to further personalize their experience on RADIO.COM,” said RADIO.COM SVP/GM PAM RUSSO. “Our listeners trust and recognize ACCUWEATHER’s unparalleled weather reports from our on-air programming, and we’re excited to now make this content available to them online.”
“We are very excited to be making ACCUWEATHER’s local forecasts more accessible to more people through this partnership,” added ACCUWEATHER Chief Product Officer KURT FULEPP. “As the leading provider of hyperlocal weather forecasts, ACCUWEATHER is an ideal partner to support ENTERCOM’s emphasis on delivering the most locally relevant content to their audience.”