This Week's Merge: Studying Audience Signals Cultivates Sustainable Relevancy

Lori Lewis

Since 2012, JACOBS MEDIA has been asking the radio audience if they were likelier to listen more if a radio station interacted with them socially," observed MERGE author and LORI LEWIS MEDIA President LORI LEWIS.

"The early results were predictable. Boomers didn’t seem to care, Gen X’ers cared a bit, but it was Millennials and Gen Zers who cared.

"So it was interesting to read through ‘ADOBE ADVERTISING CLOUD and ADVANIS’ AUGUST 2019 “Voice of the Generations” report, shared by eMARKETER.

"Same as JACOBS MEDIA’s Techsurvey results – a small number of boomers agreed that there is a place for companies interacting with individual people on social networks (33%). The number however increases to 49% among Gen Xers, 63% among Millennials and 69% among Gen Zers.

"Two main reasons Boomers don’t place an emphasis on interaction: Didn’t grow up with the notion you could tweet a company and get a cool response or remarkable customer service in return."

Read more about "Studying Audience Signals Cultivates Sustainable Relevancy" in MERGE, which is designed and written to help assist the radio and record industry in the social and digital space.

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