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Alex Luke Joins SiriusXM As SVP/Digital Content
November 5, 2019 at 6:17 AM (PT)
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AMAZON MUSIC Global Head/Programming and Content Strategy ALEX LUKE is joining SIRIUSXM as SVP/Digital Content for SIRIUSXM and PANDORA. LUKE, the music and radio industry veteran who served as PD at KPNT (105.7 THE POINT)/ST. LOUIS and WKQX (Q101)/CHICAGO before stints with NAPSTER, APPLE and EMI MUSIC, will report to Chief Content Officer SCOTT GREENSTEIN.
“ALEX is an expert in shaping the digital content experience for listeners, and we are excited to have him join us as we continue to advance and evolve how we create and present content for our listeners across our digital platforms,” said GREENSTEIN. “It is vital we ensure that the great content we produce today, as well as what we create in the future,is done in the most attractive and consumer-friendly manner so that it drives growth in usage across our digital platforms.”
LUKE will also oversee the PANDORA Content Team, developing original music, talk, and sports content as well as repurposing SIRIUSXM content for the platform.

