Targetspot, Cuebiq Partner For Offline Digital Audio Attribution

Attribution

TARGETSPOT is partnering with CUEBIQ on an initiative to measure offline digital audio attribution.

TARGETSPOT NORTH AMERICA SVP/Sales and Business Development DOMINICK MILANO said, “At TARGETSPOT, we are always seeking new ways to prove the value of digital audio in all its forms. As attribution technologies become smarter and more sophisticated, it became clear to us that CUEBIQ was the right partner.”

TARGETSPOT Client Strategist MICHAEL ORFALY added, “Partnering with an independent, media-agnostic, location intelligence firm was important to our attribution strategy. CUEBIQ’s data provides the insights we need to show our clients the real-world value of our digital audio campaigns."

“Thanks to mobile technology, digital audio can now be more accurately measured, akin to other ad mediums like digital, OOH and TV advertising, to help marketers see if, how, and when their digital audio campaign drove consumers to store,” said CUEBIQ CEO ANTONIO TOMARCHIO. “We look forward to working with TARGETSPOT to provide advertisers with a better view of how marketing activations are changing consumer behaviors.”

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