KPCC/Los Angeles Laying Off Staffers In 'Realignment'

Layoffs

SOUTHERN CALIFORNIA PUBLIC RADIO noncommercial News-Talk KPCC/PASADENA-LOS ANGELES has laid off an undisclosed number of staffers, the station's Pres./CEO HERB SCANNELL announced THURSDAY (11/7).

The station did not release the names or reveal any number of staffers let go, but SCANNELL wrote that. "To get to where we need to go, we need to reallocate our spending in some areas. These moves will allow us to double down on innovation and get in front of softening economic factors. Today we are announcing a realignment that will allow some changes in our staffing going forward. In the past, when we’ve needed more money, we have taken funds from the marketing budget. But that’s come at the cost of telling our own story and raising awareness about our public service. Growing our audience is critical to our sustainability and marketing plays a key role. And for those reasons we’ve had to make some difficult decisions."

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