Jacobs Media Asks Radio: Crisis, What Crisis?

Fred Jacobs

On the latest blog post, JACOBS MEDIA Pres. FRED JACOBS writes, "The proliferation of electronic media, coupled with the fact that most consumers have their mobile phones close at hand, signifies changes in the way consumers expect their news. Especially during a crisis.

"And these days, 'Breaking News' has become something of a joke. Multiple times during most days – including weekends – there are news stories, developments, and surprises no one saw coming. This has put incredible pressure on news outlets, from the nation's newspapers to cable TV networks to radio news operations.

"A recent story by POYNTER's media's business analyst RICK EDMONDS, looks at how public radio is coping with the growing demand, despite diminishing staffing and funding. To compensate, many of their news initiatives now revolve around collaboration with other outlets (websites, newspapers) , by tying together stations statewide or regionally, or connecting up stations in more remote areas. HIGH PLAINS PUBLIC RADIO is a good example, providing collaborative coverage in the rural region including KANSAS, TEXAS, OKLAHOMA and COLORADO."

Read the full post here.

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